UAE’s Leading Lifestyle Community for Saving Money & Life Hacks

UAE’s Leading Lifestyle Community for

Saving Money & Life Hacks

SUM by Dirham Stretcher (SUM) is the UAE’s leading platform for saving money and life hacks around town.

SUM hosts a wide array or offers, with new deals appearing on the site daily. It is free for members to access and provides users with the best tools, reviews and guides for smart shopping. The site also offers an opportunity for local brands and small businesses to reach a wider audience and position their products alongside other larger, well-known brands.

Our Story

The Start

SUM’s origins started as a Facebook group, Dirham Stretcher, in 2016 by a group of friends to help save money, guide each other, share tips and tricks around the UAE.

Started from humble beginnings - Dubai

Al Seef Treasure Hunting - Dubai

A Community

It quickly became a community to hunt deals, save money and stretch your Dirham!

A Hot Topic

Weekend activities with family and kids became a hot topic.

Adventures on the Palm Jumeirah Monorail - Dubai

Father’s Day Breakfast - Dubai

Hidden Gems

While discovering UAE’s best culinary hidden gems became a topic of debate.


Sharing events and off the beaten track activities brought the community together.

Food Truck Jam, Emirates Golf Club - Dubai

Scary Treats - Dubai

Around the House

Even a couple of DIY’s and recipes around the house helped get us through the tough times.

True Calling

But our true calling became product reviews and finding discounts.

Unboxing became a Part-Time Job - Dubai

Helping with some Grand Openings - Al Khawaneej, Dubai


And along the way we collaborated with brands, local shops and guided your way through the UAE.


Today SUM aims to connect shoppers with the sharpest offers while promoting local shops and blogging our way through town.

Exploring Dubai’s newest Hot Spot, West Beach- Dubai


Our Team



Selma is a mother of two and archaeologist by passion and profession. An avid writer and explorer, she is always on the hunt for treasures and sees a world in a grain of sand.



Susan is a mother of four and accountant by profession. When she’s not running after her 4 children, she enjoys her time off by shopping, shopping and shopping.



Karim is a true entrepreneur at heart. Having lived in Canada, Singapore and the UAE, he’s learned to become a global citizen seeking to cleanse the world of discount code pop up’s.

Corporate Social Responsibility

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UAE's Leading Lifestyle Community

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